AI Insights · Timothy · October 2022
Performance of Top 5 Virtual Fitness Programs on iOS in Denmark, Q3 2022
In Q3 2022, the top 5 virtual fitness programs on iOS in Denmark showed varying trends in weekly downloads, revenue, and active users, with some apps experiencing notable fluctuations.
Throughout Q3 2022, the top 5 virtual fitness programs on iOS in Denmark exhibited distinct trends in weekly downloads, revenue, and active user engagement. Here’s a closer look at their performance, based on Sensor Tower data.
Strava: Run, Bike, Hike saw a significant spike in weekly revenue, peaking at approximately $29.5K in mid-August. Weekly downloads for the app showed a decline towards the end of the quarter, dropping from 1.5K in late July to around 930 by the end of September. Active users experienced a slight decrease from around 20.1K in late June to approximately 19.6K by the end of September.
Zwift: Ride and Run maintained relatively stable weekly revenue, with a peak of $12.6K in the last week of September. Weekly downloads fluctuated, starting with 12 downloads in late June and rising to 197 by the end of September. Active users increased from 630 in late June to 944 by the end of the quarter.
AllTrails: Hike, Bike & Run experienced significant weekly revenue growth in mid-July, reaching $9.5K, but saw a decline towards the end of the quarter, ending at around $1.9K. Weekly downloads peaked at 4.9K in mid-July before dropping to 781 by the end of September. Active users followed a similar trend, starting at 2.6K in late June, peaking at 6.7K in mid-July, and then decreasing to about 2.3K by the end of September.
Sweat: Fitness App For Women showed variability in weekly revenue, peaking at around $3.3K in early August. Weekly downloads were highest in mid-July with 282 downloads, but dropped significantly to 68 by the end of September. Active users saw an increase in mid-July, reaching 590, before declining to 313 by the end of the quarter.
Fitbit: Health & Fitness had a peak weekly revenue of about $4.3K at the end of June, which then declined, ending at approximately $1.9K by the end of September. Weekly downloads fluctuated, peaking at 195 in mid-July and ending at 113 in the last week of September. Active users remained relatively stable, starting at 3.1K in late June and ending at around 2.9K by the end of September.
For more detailed insights into the performance of these applications, visit Sensor Tower.
